Professionals and do-it-yourselfers alike rely on the RPM Consumer Group's leading products to create and innovate. Sold through home improvement centers, hardware and paint stores, mass merchants and craft shops, the Consumer Group's product presence is rapidly expanding beyond North America to Europe, Australia, South Africa and South America.


Consumer Logos

Leading Brands

  • Rust-Oleum: No. 1 brand recognition and market share position in the U.S. and Canada for the small-project paint category
  • DAP: No. 1 brand recognition and market share position in the U.S. and Canada for the caulk and sealant residential market, and in the U.S. for wall and wood repair products
  • Varathane: Leading market position in Canada and the U.S. for wood stains and finishes
  • Zinsser: A leader in brand recognition and market share position in the U.S. for speciality primers and sealers and wallcovering sundries

Product Categories

  • Small-Project Paints & coverings
  • Primers, Caulks & Sealants
  • Primers, Caulks & Sealants
  • Specialty Coatings
  • Wood Stains & Finishes
  • Wall & Wood Repair Products
  • Household Cleaners & Stain Removers
  • Floor Finishing Systems
  • Plumbing & Water Cleanup Solutions


From engaging niche communities through crowdsourcing to innovative solutions for household repair projects, RPM’s Consumer Group is building a better world.

Rust-Oleum Launches “Rusto Garage” Online Auto Community

Launched by Rust-Oleum as its second crowdsourcing venture, Rusto Garage is an online auto community designed exclusively for car enthusiasts. It offers members the opportunity to test Rust-Oleum automotive products, provide feedback and engage with like-minded people across the U.S.

The company’s first crowdsourcing community, Creator’s Studio, recently celebrated its 5th anniversary—demonstrating the value of tapping creative minds in the DIY and home improvement space. With more than 14,000 active members, it connects passionate DIYers who share their projects.

“We’ve found great success with Creator’s Studio and are excited to engage with this new auto community,” said Jim Stinner, senior VP of marketing at Rust-Oleum. “Our brand managers connect with the crowd for new product ideas, feedback and ways to improve our existing lines. Having instant access to an educated and passionate community of consumers is invaluable.”

Members Of the Rusto Garage community are eligible to win prizes and gift cards through various challenges, raffles and activities. New members will also receive a special welcome gift.

DAP Introduces New RapidFuse Adhesives That Enhance Household Repair

DAP recently expanded its RapidFuse adhesives line with the launch of two innovative new products. Its RapidFuse Ultra Clear All-Purpose Adhesive offers superior clarity for aesthetically appealing DIY projects, and its RapidFuse Fast Curing Gel provides a precise, durable and long-lasting bond for virtually any household repair project.

RPM Acquires Leading Manufacturer of Abrasives

RPM acquired Ali Industries, a leading manufacturer of sandpaper and other abrasives, in September 2020. Ali’s products are sold under well-recognized brands such as Gator, Finish 1st and Zip Sander. This acquisition broadens the Consumer Group’s surface preparation capabilities, while enabling Ali to enter new markets through an expanded distribution base.

DAP Drives Operational Efficiencies at Dallas Manufacturing Facility

By embracing the tenets of RPM’s MS-168 operational efficiency program, DAP’s manufacturing facility in Dallas, Texas, significantly improved its overall equipment effectiveness and doubled output across its 13 production lines—resulting in improved customer service and considerable cost savings.

Rust-Oleum Introduces Next-Generation Zinsser SmartCoat Paint Line

Rust-Oleum introduced its new Zinsser SmartCoat Advanced Paint and Primer in One, a next-generation, intelligent paint line used to refresh interior spaces. Designed for superior adhesion, ultra-smooth coverage and exceptional washability, its all-in-one formula makes painting your walls easier than ever.

Dry to the touch in just one hour, Zinsser SmartCoat is specifically formulated to bond to a variety of surfaces, including interior walls, bathrooms, trim, windows, cabinets and doors.

Featuring a curated collection of more than 550 modern colors, it is available in flat, eggshell, satin and semi-gloss finishes—making it perfect for use in any room.

Intended to simplify the painting process from planning through purchase, Zinsser SmartCoat offers a virtual color experience with easy-to-use, interactive tools, plus online ordering for delivery or store pick-up. It is available exclusively at Menards.



RPM International Inc.
2628 Pearl Road
P.O. Box 777
Medina, Ohio 44258